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In the competitive world of self-publishing, standing out can be a challenge. With thousands of titles competing for the readers’ attention, how can you make your book the one that catches their eye? The answer lies in creating special edition books that set your work apart from the crowd, and meet demand at all levels. At Bookvault, we understand the importance of uniqueness, which is why we’ve introduced our latest feature, BookvaultBespoke. In this blog post, we’ll explore how special edition books can help you maximise your sales and the benefits of using BookvaultBespoke for your next project.
Why special edition books matter
Special editions offer authors an opportunity to transform their books into works of art. By adding unique features such as special foiled covers, printed endpapers, ribbons, and head and tail bands, you can elevate your book’s aesthetic appeal and provide a memorable experience for your readers. These bespoke elements not only attract attention but also communicate a sense of quality and exclusivity, encouraging readers to value your work even more.
What special edition books can be produced with BookvaultBespoke?
BookvaultBespoke is designed to give self-publishing authors the ability to create custom and luxurious books that appeal to readers and collectors alike at a reasonable price on an on-demand basis. Here are some of the key features and benefits of using BookvaultBespoke:
Box Sets & Slip-Cases (Available in the coming weeks!): Custom printed box sets and slip-cases will be a great way to bundle together titles to incentivise larger purchases and increase your sales volume.
Sprayed Edges (Coming July 2024): A print-on-demand industry-first, have your page edges decorated with your own custom designs!
Maximising Your sales with Special Edition Books
By offering a special edition of your book, you can appeal to a niche audience of collectors and avid readers who appreciate the added value of bespoke features or want to support you even more as an author! Here’s how you can maximise your sales with special editions:
Offer Limited Quantities/Kickstarter Campaigns: Create a sense of exclusivity by offering a limited number of special editions. This scarcity can drive demand and encourage readers to act quickly. At Bookvault, we have worked with countless authors in the past who have fulfilled Kickstarter campaigns with us. These campaigns are great because they can offer exposure to your upcoming titles, and offer various purchase incentives for readers through a tier system.
Promote the Unique Features: Highlight the bespoke elements of your special edition in your marketing materials. Use images and descriptions to showcase the quality and attention to detail.
Leverage Social Media: Share behind-the-scenes looks at the creation of your special edition on social media to generate buzz and engage your audience. Books with these features catch are eye-catching, which makes great content for your social media accounts, readers will also be more inclined to share these beautiful titles with friends on their social media accounts.
Host Launch Events: Organise virtual or in-person events to celebrate the launch of your special edition, and heavily promote the countdown. Offer pre-orders and exclusive discounts to attendees.
